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Neutrino astronomy may sound like an overwhelming topic, but Jim Madsen puts discovering an intense astrophysical neutrino flux into terms everyone can understand. Jim Madsen is the chair of the physics department at the University of Wisconsin–River Falls and an associate director of the IceCube Neutrino Observatory, where he leads the education and outreach team. He has deployed three times to Antarctica, and presented science talks on five continents. He enjoys providing opportunities to participate in astrophysics research that range from one-time talks for general audiences to extended research experiences for teachers and students, including field deployments at the South Pole. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx