How An Air Jordan Commercial Created Space Jam
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Before Space Jam's 1996 release, we'd never imagined that Michael Jordan would dunk on cartoon players, that Jay-Z would ghostwrite for Bugs Bunny, or that a cartoon rabbit could make us sweat. Our five-part "Space Jam: 20 Years Later" package grapples with all of these incomprehensible truths and many more, exploring the legacy of the worst-best film ever made. In the mid-1990s, the genre of animated film was being torn in two. After 1995’s Toy Story, Pixar and its RenderMan technology were leading a charge into the future, delivering a combination of eye-popping visuals and profound emotional intelligence. The studio (along with Dreamworks) had a quick chokehold on the medium, and it would only grow stronger. But there was still something to be said for more traditional animated movies; there was still gold to be mined. No movie tapped into that more than Space Jam, a Warner Bros.-Nike collaboration starring the most popular athlete ever, Michael Jordan, and one of the most popular cartoon franchises ever, the Looney Tunes. Article Link: http://www.complex.com/pop-culture/2016/11/space-jam-20th-anniversary Subscribe to our New Complex Channel: https://goo.gl/43ac5w Subscribe to Complex for More: http://goo.gl/PJeLOl Check out more of Complex here: http://www.complex.com https://twitter.com/ComplexMag https://www.facebook.com/complex https://www.instagram.com/complex/ https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
Comments
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😴...All I s👀...🏀Clippers & Knicks baby.. NBA..🏁🏆..in this commercial.. 👌..
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smh dj akademiks did this 20 years ago...complex hold this L
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Was anyone else ear screeching when they showed the old Jordan commercial ?
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That ad left me deaf.
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kobe should be in Space Jam 2.
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I heard part is coming out, with Lebron James
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I learned this from Sean from Round Two when he explained this to a kid on one of the episodes of Round Two The Show.
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Lebron? Sequel? That would be a travesty 😩😩
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kobe and how the aliens need another one more game after his retirement
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Ok
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Lol who else found this out before this video from that round two video
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check out my new vid like, comment, subscribe, share we outchea mane
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Major W for them
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compLex late again this happened 20 years ago smh
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They had a slow news day
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Nice thumbnail
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now we need a back story on how NY niggas made the timbs their logo
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Space Jam will remain as the best basketball movie of all time.
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wish i was first...
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